Content And Commerce: The Odd Couple Or The Power Couple?

How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both
November 19th, 2013
Zia Daniell Wigder
Rebecca Katz
and David Aponovich


Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions. The end result? A frag

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