Content Marketing Starts With Strategy

November 8th, 2017

Ryan Skinner

With contributors:

Melissa Parrish , Matthew Flug , Christine Turley

Summary

Among marketing leaders surveyed by Forrester, more than half said their content marketing activities were "still immature." At the same time, they concede that based on how customers behave and buy, content marketing is crucial to their success. Content marketing is getting more budget, but marketers are failing in the execution. This report gives marketing leaders a clear road map to set up their content marketing operations in an impactful, cost-efficient, and coordinated way across all marketing functions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.