Craft Your Brand Response Strategy For Crises

October 6th, 2021

Dipanjan Chatterjee VP, Principal Analyst

With contributors:

Keith Johnston , Mike Proulx , Alex Schanne , Nick Monroe , Lexie Lawhon , Marissa Fritz

Summary

The COVID-19 pandemic continues to present a tremendous and unique crisis for brands. CMOs and marketing leaders, who are at the helm of a brand’s response, must follow a three-pronged approach, acting with urgency, empathy, and purpose. CMOs and other marketing executives should read this report to develop a framework and action plan for managing their brand through this pandemic as well as other future crises.

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