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For B2C Marketing Professionals

Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

Roadmap: The Omnichannel Advertising Playbook

February 3, 2020

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This is the Roadmap report in The Omnichannel Advertising Playbook For 2020.

Why Read This Report

B2C marketers have to graduate their advertising efforts from a disconnected multichannel approach to a holistically managed omnichannel one — to benefit business performance and consumer experience alike. To do so, they must invest in six core competencies, with a goal of developing maturity over time. This report provides the roadmap to help marketers plan and successfully deploy an omnichannel advertising approach.

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Table of Contents

  • Evolving Six Competencies Gets You To Omnichannel Advertising
  • Traverse From Cross-Channel To Omnichannel Advertising In Stages
  • Recommendations

  • Find A Formula That Fits Your Company's Unique Circumstances
  • Supplemental Material
  • Related Research Documents

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