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For B2C Marketing Professionals

Create An Omnichannel Advertising Strategy Centered On Customer Experience

Executive Overview: The Omnichannel Advertising Playbook

July 26, 2018

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This is the Executive Overview in The Omnichannel Advertising Playbook For 2018.

Why Read This Playbook

B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy that efficiently and effectively invests ad dollars. The new omnichannel advertising strategy playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic road map and best practices. This report introduces B2C marketers to the advice offered through the playbook.

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