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For B2C Marketing Professionals

Create An Omnichannel Advertising Strategy Centered On Customer Experience

Executive Overview: The Omnichannel Advertising Playbook

November 22, 2019

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This is the Executive Overview in The Omnichannel Advertising Playbook For 2020.

Why Read This Playbook

B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach that efficiently and effectively invests ad dollars. The new omnichannel advertising playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic roadmap and best practices. This report introduces B2C marketers to the advice offered through the playbook. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to include updated examples and the addition of new data.

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