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For Customer Experience Professionals

Create Employee Personas To Power EX Strategy

May 9, 2019

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Why Read This Report

A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals create employee personas to guide them as they design and build new employee experiences that serve diverse needs. This report describes a goal-focused, research-based approach to creating employee personas.

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Table of Contents

  • Lack Of Employee Engagement Holds Back Company Performance
  • Create Personas To Build Engaging Employee Experiences
  • Mindset-Based Personas Allow For Dynamic Employee Behavior
  • Recommendations

  • These Considerations Will Ensure Robust Employee Personas
  • Supplemental Material
  • Related Research Documents

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