Summary
The business technology (BT) agenda has fundamentally changed application development and delivery (AD&D); the stakeholder mix includes more marketers and digital leaders than ever before. Development approaches have also changed with the rise of agile methodologies. AD&D leaders need to respond by creating a new version of the business analyst (BA) role that has traditionally served as the interface between technology and business. The report lays out the characteristics of this new "digital BA" role, including the mindset and the skills it needs to better support the organization's BT agenda.
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