Create An Omnichannel Advertising Strategy Centered On Customer Experience

Executive Overview: The Omnichannel Advertising Playbook
January 22nd, 2021
With Contributors:
Luca Russo
and Christine Turley


B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach that efficiently and effectively invests ad dollars. The new

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