Trends Report

Create Employee Personas To Power EX Strategy

May 9th, 2019
With contributors:
Harley Manning , Kelly Price , TJ Keitt , Sam Karpinski , Shayna Neuburg


A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals create employee personas to guide them as they design and build new employee experiences that serve diverse needs. This report describes a goal-focused, research-based approach to creating employee personas.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.