Save or Share this Report

For B2B Marketing Professionals

Current Malpractice Handicaps Social Selling's Potential

Shift Your Mindset And Programs To Social Engagement

August 5, 2019

Authors

Why Read This Report

Sellers are flocking to social networks, but the authentic connections and measurable impact we have been optimistic about since we wrote our first report on social selling in 2016 are at risk. Many miss the mark by focusing on selling versus engaging. B2B marketers and sellers must now right the ship before social becomes another channel sunk by sellers' poor behavior.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Many B2B Sellers Still Miss The Mark With Social
  • Sellers Need Training And Tools To Navigate Social Successfully
  • Buyers Seek Meaningful Social Interactions And Relevant Content
  • Recommendations

  • Marketers And Sellers Must Go All In With Social Engagement
  • Supplemental Material
  • Related Research Documents

Recommended Research