Skip to main content

Save or Share this Report

For Customer Experience Professionals

Customer Engagement During A Pandemic: Best Practices Illustrated

Use Our Customer Engagement Checklist To Vet Your Campaign

July 21, 2020

Primary author headshot


Why Read This Report

Plummeting sales in the wake of COVID-19 has made relentless customer engagement the new black. As brands flood customers with pandemic-related messages, their quality and relevance can quickly become suspect. The tool associated with this report provides a checklist that customer experience professionals can use to test campaign quality before launch. It illustrates these best practices with more than 50 examples of brand campaigns and rates how they fare against our checklist.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research