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For Enterprise Architecture Professionals

Customer Experience Demands Outcome-Oriented Data Governance

Processes: The Data Management Playbook

November 16, 2018

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This is the Processes report in The Data Management Playbook For 2019.

Why Read This Report

Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Data Governance Is Critical For Customer Experience Success
  • Make Your Next Attempt At Data Governance The Successful One
  • What It Means

  • Nothing Says Data Governance Success Better Than Business Kudos
  • Related Research Documents

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