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For Application Development & Delivery Professionals

Customer Experience In Banking Needs More Than Just Channels

Results From Forrester's Global Banking Platform Deals Survey 2014

April 29, 2015

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Why Read This Report

The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D) teams to better serve their customers. To help these AD&D teams more effectively navigate the jungle of different solutions, Forrester surveyed 32 vendors of globally and regionally deployed banking platforms about their 2014 deals. The results reveal the functional centers of gravity in this market and how financial services firms intend to deliver great customer experiences with off-the-shelf solutions. AD&D teams can learn which vendors have been successful globally and regionally and will thus be a good choice for their ongoing and future transformation projects — and how to leverage the state of the market during a vendor selection process.

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Table of Contents

  • Banks Invest In New Banking Platforms To Improve Customer Service
  • Customer-Facing Functionality Became Broader And More Relevant
  • The Banking Platform Market Both Shrank And Grew In 2014
  • RECOMMENDATION

  • Banks Of All Sizes Need To Leverage Their Position In Negotiations
  • WHAT IT MEANS

  • Assess Vendor And Product Viability In Any Future Selection Process
  • Supplemental Material
  • Related Research Documents

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