Trends Report

Customer Experience Trends In China, 2020

How COVID-19 Affects Customer Expectations In China

April 21st, 2020
Meng Liu, Senior Analyst
Meng Liu Senior Analyst
With contributors:
Frederic Giron , Riccardo Pasto , Xiaofeng Wang , Han Bao , Bill Nagel

Summary

Chinese enterprises in general and digital businesses in particular have been innovating and raising the bar for customer experience (CX) both within and beyond the country, including during the recent COVID-19 pandemic. CX professionals everywhere can use this report to understand the key innovations defining CX as well as some of the early signs of how COVID-19 is affecting customer expectations in China.

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