Trends Report

Customer Insights Services Landscape 2014

Have Vendors Kept Up With Your Changing Needs?

September 19th, 2014
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Carlton A. Doty , Rebecca McAdams

Summary

When we published the first customer insights (CI) services landscape in 2011, the market was in the throes of change. As CI pros were facing the explosion of channels like social and mobile, a plethora of new service providers were emerging with the promise of better customer engagement and marketing optimization. Three years later, have they delivered? Or are CI pros still struggling to find the right partners to navigate the complexities of the age of the customer?

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