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For Customer Insights Professionals

Customer Insights Services Landscape 2014

Have Vendors Kept Up With Your Changing Needs?

September 19, 2014

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Why Read This Report

When we published the first customer insights (CI) services landscape in 2011, the market was in the throes of change. As CI pros were facing the explosion of channels like social and mobile, a plethora of new service providers were emerging with the promise of better customer engagement and marketing optimization. Three years later, have they delivered? Or are CI pros still struggling to find the right partners to navigate the complexities of the age of the customer?

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Table of Contents

  • Customer Insights Pros Today Face Many Paradoxes
  • Today's CI Teams Need New Kinds Of Help
  • Identify The Services You Need To Optimize Your Vendor Partners
  • RECOMMENDATIONS

  • You Still Need A Multitude Of Vendors, But Choose Wisely
  • Related Research Documents

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