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For CMO Professionals

Customer Obsession Explained

Your Guide To Understanding Customer Obsession And Why It Matters To Your Business

May 3, 2021

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Why Read This Report

Don't delay adopting customer obsession any longer. Your competitors that put the customer at the center of their leadership, strategy, and operations enjoy stronger revenue growth, more satisfied customers, and more engaged employees than you do. And customer-obsessed firms can better pivot in response to market shocks like the pandemic. This report defines customer obsession and how to use it to create a strategy that will make your business thrive.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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