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For Customer Insights Professionals

Customer Recognition: The CI Keystone

August 29, 2013

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Why Read This Report

Marketers frequently bypass opportunities to optimally address customers across channels. Why? They struggle to associate an individual or a customer segment with most interactions across their touchpoints. Campaigns and customer touchpoints are built without full consideration of customer identity. This report describes how marketers and CI professionals can use a customer recognition framework together with touchpoint interaction keys to maximize opportunities to recognize customers as they move across channels. These can then guide campaign and channel road maps, as well as customer interactions.

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Table of Contents

  • Not Recognizing Customers Hurts Business
  • Cross-Channel Customer Recognition Has Two Dimensions
  • Relate Recognition To The Customer Life Cycle
  • RECOMMENDATIONS

  • Understand Customer Recognition Constraints When Building Campaigns And Touchpoints
  • Related Research Documents

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