Best Practice Report

Customer Service Reboot: The Rise Of The Gig Economy

Basic Queries And Field Service Needs Are Ripe For Freelance Workers To Handle

May 8th, 2018
Ian Jacobs, VP, Research Director
Ian Jacobs VP, Research Director
Eric Bellomo, null
Eric Bellomo
With contributors:
Daniel Hong , Hailey Colin , Peter Harrison

Summary

The COVID-19 pandemic stretched brands’ ability to meet a flood of customer service inquiries. On their best days, contact centers struggle to balance cost containment and provide differentiated customer service. The pandemic’s strain on their resiliency only exacerbated these issues. To drive increased labor flexibility to meet these goals, brands should explore nontraditional — or gig economy — labor models. Many brands already have customer communities with peer-to-peer support. This research explores how and why customer service leaders should plan for a gig economy approach to support models to manage this process intentionally, reduce costs, and maintain high quality of service.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.