Customer Advocacy 2015: Drive Cross-Sell And Loyalty By Focusing On Advocacy

US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
January 14th, 2016
With Contributors:
Benjamin Ensor
Megan Burns
Audrey Blumstein
Diana Gold
Rebecca Katz
Emily Atkinson
and Nicole Lesperance


For 12 years, Forrester has shown that customer advocacy — the perception on the part of customers that a firm does what's best for them, not just what's best for the firm's own bottom line — is the key driver of loyalty and future purchase intent at reta

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