Trends Report

Customer Experience Trends In China, 2018

What China Reveals About The Future Of Customer Experiences

June 5th, 2018
With contributors:
Frederic Giron , Xiaofeng Wang , Andrew Hogan , Michael Barnes , Han Bao , Bill Nagel


China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors of Chinese consumers. CX professionals everywhere can use this report to understand the three key trends driving CX innovation in China: seamless experiences, memorable experiences, and trust-building experiences.

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