Trends Report

Customer Experience Trends In China, 2018

What China Reveals About The Future Of Customer Experiences

June 5th, 2018
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
With contributors:
Frederic Giron , Xiaofeng Wang , Andrew Hogan , Michael Barnes , Han Bao , Bill Nagel

Summary

China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors of Chinese consumers. CX professionals everywhere can use this report to understand the three key trends driving CX innovation in China: seamless experiences, memorable experiences, and trust-building experiences.

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