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For B2B Marketing Professionals

Customer-Centered Messaging Helps Boost B2B Revenues By Motivating Buyer Action

October 24, 2019

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Why Read This Report

B2B marketers struggle to make their messages customer-centric and relevant. Forrester believes firms must talk more about issues that buyers face, why their current solutions fail to deliver outcomes, and why they should seek a better alternative. Effective messaging requires discipline and a framework by which to benchmark and improve the story your company tells. This report shows how marketers who build messages that include measurable outcomes and proven results outperform on revenue and business goals.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • A Differentiated CX Requires Empathetic Content
  • Customer-Obsessed Messages Align To Better Business Results
  • Recommendations

  • Use Our Checklist To Assess Your Message's Customer Centricity
  • Supplemental Material
  • Related Research Documents

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