Trends Report

Customer-Obsessed Businesses Need Digital Ecosystems

February 12th, 2016
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Martin Gill , Carmen Margarit-Stoica , Ian McPherson


Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to create value within such ecosystems. Embracing digital ecosystems empowers the CIO to drive faster innovation, more efficient production, and more agile go-to-market activities. This report helps CIOs to develop an understanding of the digital business landscape and the ecosystems that support of both the B2C and the B2B businesses.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.