Trends Report

Customer-Obsessed Businesses Need Digital Ecosystems

February 12th, 2016
NF
Nigel Fenwick
With contributors:
Pascal Matzke , Martin Gill , Carmen Margarit-Stoica , Ian McPherson

Summary

Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to create value within such ecosystems. Embracing digital ecosystems empowers the CIO to drive faster innovation, more efficient production, and more agile go-to-market activities. This report helps CIOs to develop an understanding of the digital business landscape and the ecosystems that support of both the B2C and the B2B businesses.

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