Report

Customer-Obsessed Organizational Structures

Hint: They Start With The Customer
September 7th, 2016
With Contributors:
Michelle Moorehead
Rachael Klehm
and Andrew Reese

Summary

In the age of the customer, successful companies pull on several operating levers to drive customer obsession, including their internal structure. This report outlines various structural elements, such as customer advocates, specialized roles, project gro

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.