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For B2C Marketing Professionals

Customize Your Interactive Brand Ecosystem

Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

October 26, 2011

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Authors

  • By Nate Elliott
  • with Emily Riley,
  • Sarah Glass,
  • James McDavid

Why Read This Report

Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the right channel and platform choices, study your target audience's use of and trust in each channel, build a customized brand ecosystem map that reflects these behaviors and preferences, and then focus your staff and budget on the channels that matter most to your audience.

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