Trends Report

Danger! Unchecked, Notifications Can Ruin Experiences

May 21st, 2021
With contributors:

Summary

Businesses should use the data "exhaust" from digital process automation (DPA) solutions to dramatically improve customer experiences, giving customers greater peace of mind or timely nudges to take action. Poorly executed, however, notifications can ruin a customer experience. When they select the audience, content, channels, and timing to trigger messages, application developers must be aware of other outbound customer communications and take into account real-time context. This report will help businesses to understand the need for contextualization, simplification, and coordination in creating smart and effective mobile notifications.

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