Data Overview Report

Data Insight: Automotive Research

A Technographics® Data Deliverable

June 19th, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Michael Munsell , Anjali Lai

Summary

About four in five recent US online adult car buyers have used at least one digital channel in their automotive purchase journey, and the majority are using a multichannel approach. Car buyers that use digital channels are more often male, more educated, and with a higher income. Online car buyers use multiple digital sources to find information. Automotive marketers must create a streamlined experience across their online and offline touchpoints in order to support this audience.

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