Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Data Insight: Social Media And Finance

A Technographics® Data Deliverable

November 2, 2012

Primary author headshot

Authors

Why Read This Report

Although about one in five US online adults interacts with financial firms and advisors through social networking channels, Forrester's North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2012 (US) shows that almost twice as many are interested in these types of engagement. Across Facebook, Twitter, and YouTube, individuals are welcoming opportunities to enhance their relationship with financial providers and learn from their peers; specifically, younger male consumers with higher incomes show a keen interest in consuming financial content through social media.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.