Data Overview Report

Data Insight: Social Media And Finance

A Technographics® Data Deliverable

November 2nd, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Rebecca Smith , Anjali Lai

Summary

Although about one in five US online adults interacts with financial firms and advisors through social networking channels, Forrester's North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2012 (US) shows that almost twice as many are interested in these types of engagement. Across Facebook, Twitter, and YouTube, individuals are welcoming opportunities to enhance their relationship with financial providers and learn from their peers; specifically, younger male consumers with higher incomes show a keen interest in consuming financial content through social media.

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