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Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is not sufficient to ensure sound business decision making. Data literacy is the vital ingredient that's often partly or entirely missing. This report delves into what data literacy really means and why it's fundamental for business. CIOs can use it to discover how to detect the symptoms of data illiteracy and avoid its pitfalls.
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