Best Practice Report

Data Commercialization: A Tech Exec’s Guide To Taking Data To Market

Advanced Level: Strategy Practices For Insights-Driven Businesses

August 2nd, 2021
Gene Leganza, null
Gene Leganza
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:


Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery, and customer experiences. Technology executives are seizing the opportunity to develop and deliver data products and services. The growth of the data economy offers tech execs the opportunity to transform their role — in addition to delivering data to their own enterprise, they can now participate in taking that data to market, turning their organizations into generators of incremental revenue. This report presents current trends in data commercialization and advises tech execs on how to begin reaping the benefits.

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