Best Practice Report

Data Commercialization: A Tech Exec’s Guide To Taking Data To Market

Advanced Level: Strategy Practices For Insights-Driven Businesses

August 2nd, 2021
GL
Gene Leganza
JP
Jennifer Belissent, PhD
With contributors:

Summary

Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery, and customer experiences. Technology executives are seizing the opportunity to develop and deliver data products and services. The growth of the data economy offers tech execs the opportunity to transform their role — in addition to delivering data to their own enterprise, they can now participate in taking that data to market, turning their organizations into generators of incremental revenue. This report presents current trends in data commercialization and advises tech execs on how to begin reaping the benefits.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.