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For Customer Insights Professionals

Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

Continuous Improvement: The Customer Analytics Playbook

September 6, 2018


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This is the Continuous Improvement report in The Customer Analytics Playbook For 2020.

Why Read This Report

Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was previously impossible to analyze. A revolution because the internet giants have all embraced it as a core part of their go-forward AI strategy. And, finally, a revolution because it has only just begun, but over the next three to five years it will disrupt customer insights (CI) pros in their mission to understand their customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Deep Learning Is The Start Of An AI Revolution
  • Revolutions Have Risks — Deep Learning Is No Exception
  • Enterprise Use Cases Boldly Go Where Traditional ML Doesn't
  • Easy, Intermediate, Or Expert: Three Ways To Get Started
  • Recommendations

  • Teach Your Apps To See, Hear, And Understand
  • What It Means

  • Garbage In = Garbage Out
  • Supplemental Material
  • Related Research Documents

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