Trends Report

Define Data Responsibilities To Boost Enterprise Intelligence

Who Does What To Maximize The Impact Of Customer Data

November 4th, 2014
Marc Cecere, null
Marc Cecere
Gene Leganza, null
Gene Leganza
Jody Sarno, null
Jody Sarno
With contributors:
Peter Burris , Olivia French

Summary

As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need, there's little clarity regarding who is supposed to do what, and there's painfully minimal collaboration across organizational boundaries. This report describes how customer insights (CI) professionals can rationalize data functions and help their organization's leaders map business and technology management roles to their appropriate functions.

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