Define The Right Metrics For Tracking CRM Success
November 4, 2016
Why Read This Report
Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of customer relationship management (CRM) initiatives. This report describes a five-step process for defining the right CRM metrics and provides more than 70 examples of specific measures to help you track success. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Table of Contents
- Metrics Enforce The Discipline Needed For CRM Success
- Link CRM Strategies, Tactics, And Metrics To Business Goals
- Follow Best Practices To Get The Most From CRM Measures
What It Means
- The Right Metrics Are Part Of The Discipline That Leads To Success
- Related Research Documents