Trends Report

Define Your Digital Transformation Partner Strategy

Establish A Lean Governance Model To Drive Value From Digital Partners

May 21st, 2014
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Zia Daniell Wigder , Alex Causey

Summary

Few organizations are fully equipped to deliver every aspect of their digital strategy. eBusiness professionals need help, yet they face a complex and constantly changing landscape: As consumers embrace new digital touchpoints, the customer experience goal is continually shifting. But the vendor ecosystem is also evolving. eBusiness professionals need a partner strategy to guide them through the complex vendor landscape while also informing their organization strategy and resourcing. They must define where and how partners add value, and they must establish lean, yet effective governance to ensure they get what they are paying for. This report outlines the key aspects of a digital transformation partner strategy, examines how firms are driving value from their partner ecosystems, and provides lessons learned from other organizations in establishing effective partner governance.

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