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For B2C Marketing Professionals

Define Your Social Media Maturity To Advance Your Social Marketing

Assessment: The Social Marketing Playbook

May 28, 2019

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This is the Assessment report in The Social Marketing Playbook For 2020.

Why Read This Report

B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the competencies that affect a brand's social media maturity, how to assess your own maturity stage, and what next steps to take to advance your approach. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Marketers Drive Social Media Progress As Other Teams Start Exploring
  • Identify Your Social Media Maturity Stage
  • Recommendations

  • Use A Collaborative Mindset To Increase Social Media's Impact
  • Supplemental Material
  • Related Research Documents

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