Trends Report

Define New Metrics For Digital Business Success

Reshape Your Innovation Culture With The Right Metrics

October 7th, 2016
Nigel Fenwick, null
Nigel Fenwick
Tim Sheedy, null
Tim Sheedy
With contributors:
Pascal Matzke , Annika Gunderson , Laura Glazer


While you can’t manage what you don’t measure, measuring the wrong things inevitably leads to organizational dysfunction at best and failure at worst. This report sets out the case for why CIOs need to rethink the metrics they use to measure the performance of the technology team and makes recommendations for how to put in place performance measures that help win, serve, and retain customers, and ultimately drive revenue growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.