Trends Report

Define New Metrics For Digital Business Success

Reshape Your Innovation Culture With The Right Metrics

October 7th, 2016
NF
Nigel Fenwick
TS
Tim Sheedy
With contributors:
Pascal Matzke , Annika Gunderson , Laura Glazer

Summary

While you can’t manage what you don’t measure, measuring the wrong things inevitably leads to organizational dysfunction at best and failure at worst. This report sets out the case for why CIOs need to rethink the metrics they use to measure the performance of the technology team and makes recommendations for how to put in place performance measures that help win, serve, and retain customers, and ultimately drive revenue growth.

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