Report

Define The Right Metrics For Tracking CRM Success

Performance Management: The CRM Playbook
March 1st, 2021
With Contributors:
Hailey Colin
and Peter Harrison

Summary

Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of CRM initiatives. This report describes a five-step process for application development and delivery (AD&D) pros to define th

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