Save or Share this Report

For CMO Professionals

Delivering Software For Customer Obsession

Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy

June 30, 2016

Authors

Why Read This Report

Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and build-from-scratch is appropriate to create a portfolio of software that supports a customer-obsessed operating model? This report details a modern approach to sourcing software, and details best practices CMOs should adopt when collaborating with their CIOs to implement that approach.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Companies Misdirect Software Development And Sourcing Efforts
  • Put Customers At The Center Of Software Sourcing Decisions
  • Customer Obsession Also Changes How To Buy Or Build
  • What It Means

  • Development Partnerships Will Replace Software Factories
  • Supplemental Material
  • Related Research Documents

Recommended Research