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For B2B Marketing Professionals

Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

August 9, 2010

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  • By Tim Harmon
  • with Peter Burris,
  • Eric Hsieh,
  • Zachary Reiss-Davis

Why Read This Report

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now investing in their own IT support staff as never before. Now, armed with internal IT support resources, SMBs are not ramping software-as-a-service (SaaS) as fast as large enterprises and are taking greater advantage of open source software. Tech marketers need to rethink many of the assumptions they have made about SMBs and revamp their go-to-markets accordingly.

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  • SMB Software Implementations And Growth Potential
  • Web Conferencing Software Adoption
  • Business Intelligence (BI) Software Adoption
  • Project Portfolio Management (PPM) Software Adoption
  • Human Capital Management (HCM) Software Adoption
  • Spend Management/Supplier Relationship Management (SRM) Software Adoption
  • Information Access Software Adoption
  • Learning Management Software (LMS) Adoption
  • IT Staffing Investment
  • SaaS Adoption
  • Open Source Utilization
  • Collaboration Software Adoption
  • Content Management Software Adoption
  • Enterprise Resource Planning (ERP) Software Adoption
  • Industry-Specific Software Adoption
  • Customer Relationship Management (CRM) Software Adoption

Table of Contents

  • Busting SMB Myths
  • SMB Software Category Rankings

  • Adapt Your SMB Go-To-Market
  • Supplemental Material
  • Related Research Documents