Trends Report

Demand Insights: The SMB Software Market 2015

SMB Software Adoption Reflects Customer Obsession

April 7th, 2015
Tim Harmon, null
Tim Harmon
With contributors:
Peter O'Neill , Adrian Chapman , Jacob Milender

Summary

The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans that indicate a software technology adoption spurt. To take advantage, B2B marketing professionals must learn which software investments SMBs are prioritizing and which solution values drive their decisions. Moreover, this report provides insight into SMBs' cloud software appetites; the purchase decision journey SMBs take in a key software segment; and the innovative ecosystem opportunities to more effectively reach and serve the SMB market.

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