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For B2C Marketing Professionals

Demystify Artificial Intelligence In Social Listening Platforms

February 7, 2019


Why Read This Report

Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI capabilities or have AI plans in their product road maps. This report, for B2C marketers and their colleagues, unpacks how AI manifests in social listening platforms, including debunking myths around total automation and which use cases benefit from it.

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Table of Contents

  • Artificial Intelligence Promises To Transform Social Listening Practices
  • AI Building Blocks Augment Key Social Listening Use Cases
  • Recommendations

  • Growing Prevalence Of AI In Social Listening Platforms Requires Action
  • Supplemental Material
  • Related Research Documents

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