Trends Report

Design And Implement A Centralized Alerts Hub For Your Digital Banking Customers

Digital Feature Fix: Boost Alerts Enrollment And Usage By Improving Management Tools

September 20th, 2018
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Alyson Clarke , Gina Bhawalkar , Benjamin Ensor , August du Pont , Arnav Gupta , Piers Conway , Sam Bartlett

Summary

Our reviews for our Forrester Industry Wave™ research routinely reveal that digital banking sites and mobile apps are missing important content, features, or functions that help customers complete their goals. One common customer pain point is difficulty in setting up and managing alerts. To help, this brief lays out why banks should improve their alerts management capabilities and illustrates good practices from leading banks.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.