Trends Report

Design Your Organization To Take Control Of Your Customer Data

Part Two In A Two-Part Series On Designing Your Data Organization

November 4th, 2014
Marc Cecere, null
Marc Cecere
Gene Leganza, null
Gene Leganza
Jody Sarno, null
Jody Sarno
With contributors:
Mary Pilecki , Peter Burris , Olivia French , Deepti Datta

Summary

As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need; there's little clarity regarding who is supposed to be doing what; and there's painfully little collaboration across organizational boundaries. This is the second report in a two-part series that describes an information management (IM) model that rationalizes data functions and shows how CIOs can use it to map business and technology management roles to those functions.

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