Best Practice Report

Develop A Business Architecture Strategy Aligned With Customer Challenges

March 7th, 2016
Gordon Barnett, Principal Analyst
Gordon Barnett Principal Analyst
With contributors:
Alex Cullen , Diane Lynch

Summary

Many organizations are redesigning or reinventing their business models to make themselves more customer-focused and agile. However, Forrester's clients have recognized a growing gap between an organization's capability to manage change and the challenges of this change. To get all key stakeholders on board and show that your business architecture (BA) efforts all contribute toward a valuable goal, you need a well-defined, documented, and visible strategic plan for BA. This report describes the need for such a plan and offers business-focused enterprise architecture professionals a systematic process for building and maintaining it. Forrester reviews and revises this report periodically for continued relevance and accuracy. We are updating it now to reflect our latest research on the evolving role of business architects in firms with maturing customer-driven planning processes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.