Developing Social Marketing Skills
Draw On Existing Core Marketing Skills To Improve Social Marketing Efforts
October 21, 2009
Why Read This Report
With 82% of US online adults active with social technologies, social marketing has become an essential part of any marketing organization. Moreover, social marketing requires new skills from marketers and their organizations, placing pressure on managers to get their teams up to speed. But there is no need for panic. With the right existing interactive marketing skills and the correct training initiatives, interactive marketers can be ready for social marketing success.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase