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For B2C Marketing Professionals

Developing Social Marketing Skills

Draw On Existing Core Marketing Skills To Improve Social Marketing Efforts

October 21, 2009

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  • By Sean Corcoran
  • with Michael Greene,
  • Peter Sargent,
  • Emily Bowen

Why Read This Report

With 82% of US online adults active with social technologies, social marketing has become an essential part of any marketing organization. Moreover, social marketing requires new skills from marketers and their organizations, placing pressure on managers to get their teams up to speed. But there is no need for panic. With the right existing interactive marketing skills and the correct training initiatives, interactive marketers can be ready for social marketing success.

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