Developing The Value Side Of The DOCCM Business Case

September 4th, 2013

Craig Le Clair Vice President, Principal Analyst

With contributors:

Alex Cullen , Julian Keenan

Summary

Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same time, they are challenged by legacy systems for customer communications have reached end of their useful life. But EAs and their business counterparts have trouble making a strong business case for significant new investments in DOCCM to senior management. This report outlines the key sources of value in these investments and provides typical assumptions used to generate a strong DOCCM business case.

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