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For CMO Professionals

Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

Forrester's Consumer Energy Index In Singapore

January 2, 2020


Why Read This Report

Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most empowered group. CMOs know the pain of failing to win them over, despite their best marketing efforts. Forrester's Consumer Energy Index tracks the underlying forces that compel consumers toward or away from a brand experience. Learn what consumer energy is, how it shapes your customer relationships, and how to master it to draw in your customers.

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Table of Contents

  • Singapore's Consumers Are Increasingly Hard To Impress
  • CMOs Must Dial Up Singaporean Consumers' Emotional Energy
  • Example: DBS Bank Delivers On Some Important Emotions, But Not All
  • Recommendations

  • Plug Into Consumer Energy To Draw Customers Into Your Experience
  • Supplemental Material
  • Related Research Documents

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