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For Application Development & Delivery Professionals

Digital Business Design Improves Efficiency And Insight

How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

December 19, 2013

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Why Read This Report

Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and mobile adding more integration requirements. Forrester's integration vision for the next decade — digital business design — charts a path forward through the complexity: Put business design at the center of integration strategy, and thereby achieve coherent business operations in spite of application and technology silos. This report describes how four organizations are applying business-centered design to their application integration efforts and, as a result, improving agility for ongoing optimization of operations and creation of new customer insights.

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Table of Contents

  • Digital Business Design: Shift Integration From Technology To Business
  • A Call Center Workbench Started R's Business-Centered Optimization
  • Travel Service Provider Speeds Delivery Of Business-Centered Insight
  • SkyTeam Guides Business-Centered Integration Across Member Airlines
  • A Distribution Firm Looks To Digital Business Design To Deal With SaaS
  • RECOMMENDATIONS

  • Lessons Learned: Rethinking Integration Fosters Ongoing Optimization
  • Supplemental Material
  • Related Research Documents

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