Digital Business Transformation: Lessons From The Pros

Digital business means large scale disruption and transformation for many firms. eBusiness executives at the helm of a digital transformation must plan and execute significant organizational change if they are to lead their firms to digital mastery. But the challenge is more complex still. The pace of change continues unabated, and to keep pace with rapidly changing markets and consumers, eBusiness executives must constantly push their digital customer experiences forward while also enhancing digital operational excellence in service of their customers. The new reality is that big-bang transformations are risky and don't always deliver the right results. Instead, firms must learn to constantly evolve and deliver iterative innovation. This document builds on the digital business road map by sharing some key lessons learned from eBusiness executives who've started on the road to transformation.