Save or Share this Report

For Customer Experience Professionals

Digital Customer Experience Trends To Watch, 2013

January 30, 2013

Primary author headshot


Why Read This Report

Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum as firms look to unify the cross-touchpoint experiences they deliver in 2013. This report outlines key trends that will make up the landscape that customer experience professionals will be working in as they take strides to improve their digital customer experiences in 2013.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • 2012 Trends Point To More Unified Experiences In 2013

  • Find The Starting Point For Unifying The Digital Experience

  • Context Will Be King In 2013 And Beyond
  • Supplemental Material
  • Related Research Documents

Recommended Research