Best Practice Report

Digital Experience Technology Integrations: Go Beyond Just A Basket Of Solutions

September 7th, 2018
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Stephanie Balaouras , Kara Wilson , Karen Traikovich

Summary

Technical integration is a major pain point for application development and delivery (AD&D) pros supporting digital experiences (DX). While vendors increasingly want to tell an end-to-end story to support unified experiences, organizations often don’t adopt a single-vendor solution set and must own their DX architecture and strategy. AD&D pros should embrace innovation mindsets to connect content, data, and systems to unify workflows that drive unified experiences over time and across touchpoints. This report will help senior AD&D managers and their DX counterparts drive innovative technology integrations to enhance digital customer experiences.

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