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For Application Development & Delivery Professionals

Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

Tools And Technology: The Digital Experience Delivery Playbook

January 19, 2017

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This is the Tools And Technology report in The Digital Experience Delivery Playbook For 2018.

Why Read This Report

Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end story to support unified experiences, organizations will almost never adopt a single-vendor solution set. Instead, they must own their digital experience architecture and strategy. AD&D professionals must develop this strategy to connect content, data, and systems to unify workflows that drive unified experiences over time and across touchpoints. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Integration Is A Major Hurdle For Digital Experience Initiatives
  • Reframe DX Capabilities With Systems-Thinking Architecture
  • Stitch Your DX Systems Together With Five Integration Principles
  • What It Means

  • An Integration Coping Strategy Redefines Digital Experience Strategy
  • Supplemental Material
  • Related Research Documents

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